Merely tactical to deliberately strategic


Merely tactical to deliberately strategic

This article is based on a presentation given by Jim Payne at the Product Marketing Summit in Denver. Catch up on this presentation, and others, using our OnDemand service. For more exclusive content, visit your membership dashboard.

Product marketing can be very complicated. We do a lot. Does this long list of tasks look familiar to you? 

That’s a lot, right? While product marketing looks different at every company, you’re likely responsible for at least a chunk of those tasks. It’s a ton of stuff and it can be hard to manage.

Merely tactical to deliberately strategic

It begs a question: Is this strategy? Is doing all of this stuff strategic? 

The answer is absolutely not. 

All those tasks and responsibilities we’re grappling with day to day are merely tactical. It’s time to change that.

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