Browsing Tag
Metrics & OKRs
41 posts
B2B campaign tracker template
Running B2B campaigns across multiple channels? It’s easy for the details to get scattered across spreadsheets, decks, and…
Proving PMM impact without perfect metrics
A few months ago, I was in a meeting with my VP and my entire team when our…
How PMM leaders get measured, and why most of them are tracking the wrong things
Product marketing’s measurement problem has never been a lack of impact. The impact is real, it’s just spread…
Selecting the right PMM KPIs for acquisition, retention, and growth
Product marketers are constantly told to “show impact.” In practice, that usually translates to “tie your work to…
The metrics that really matter to the C-suite
Most product companies do not suffer from a lack of metrics. They suffer from a lack of alignment…
Beyond vanity metrics: How to prove product marketing’s business impact
Have you ever been asked by your CEO to demonstrate the value of product marketing? You know, those…
How to increase paywall conversion, fast
Paywall is the most profitable A/B test placement. Across mobile and web funnels, small shifts in pricing, UX,…
Why is GTM still the most important product marketing KPI?
The State of Product Marketing Report found that go-to-market is still the main product marketing KPI in 2025,…
How we found the real story in our data migration problem
As product marketers, we’re drowning in data. We have dashboards tracking funnels, surveys quantifying sentiment, and analytics on…
Beyond the click: How to tie product marketing activities to revenue
Buckle up, PMMs. This is a heavy topic, but a super important one. ⭐ Once you understand marketing…
