Browsing Tag
Product Marketing Strategy
139 posts
Proving PMM impact without perfect metrics
A few months ago, I was in a meeting with my VP and my entire team when our…
Why product marketing is becoming a complexity management function
For years, the dominant narrative surrounding digital transformation has been speed. More software, more automation, more tools, and…
Product x PMM: From hand-offs to true partnership
Raise your hand if any of this sounds familiar. “Our target customer is everyone.” “We don’t need marketing…
How we turned our ICP into a $230M growth engine
What if your ideal customer profile (ICP) did more than sit in a forgotten Google Doc? For many…
What Adidas and the London Marathon taught me about product marketing
On Sunday, something happened at the London Marathon that stopped me in my tracks (pun well intended!). Sabastian…
How PMMs connect product narrative, revenue goals, and long-term value
There is a conversation happening inside nearly every B2B company right now. It usually sounds like this: the…
Getting executive buy-in for your win/loss program
Most conversations about win/loss analysis focus on the mechanics of running a good program. That’s useful, but it…
Claude Cowork: A practical guide for product marketers [Claude series 2 of 6]
In part 1 of this series, I mapped the full Claude ecosystem – Chat, Projects, Cowork, Skills, Connectors,…
Becoming the AI-native product marketer
For years, product marketing has been a discipline defined by trade-offs. We’ve had to choose between the richness…
How I’m redesigning product marketing for the age of AI
It’s 2021, and I’m staring at my laptop screen with 37 browser tabs open. Each one represents a…
