Browsing Tag
Product Marketing Strategy
147 posts
The hidden cost of product portfolio complexity: How product marketers can turn complexity into clarity
For most companies, a growing product portfolio is a positive sign. It usually means the business is expanding,…
How Elizabeth Simms, Director of Product Marketing at Salesforce, rebuilt her PMM org for the AI era
Templates and frameworks to pair with this playbook Claude for PMM setup planner Market research and competitive intelligence…
Ideal customer profile template
Understanding your ideal customer is the key to crafting high-converting marketing strategies. But how do you identify who…
Why engineers don’t trust PMMs (and how to fix it)
You’ve felt it before: you walk into a room with engineering, pitch your messaging, and watch as eyebrows…
Product feature kick-off meeting template
A feature kick-off meeting sets the tone for everything that follows. Done well, it gets your team and…
The limits of horizontal PMM playbooks in vertical markets
There’s a specific kind of frustration that nobody talks about openly in PMM circles. It’s not the frustration…
How senior PMMs turn insight into irreversible strategic decisions
Insights are gems “Insight” is one of those overhyped marketing words that have almost lost their meaning. But…
What the PMM role looks like in 2026 and beyond
Product marketing has spent the last decade expanding its scope, moving from launch coordination and messaging into commercial…
Proving PMM impact without perfect metrics
A few months ago, I was in a meeting with my VP and my entire team when our…
Why product marketing is becoming a complexity management function
For years, the dominant narrative surrounding digital transformation has been speed. More software, more automation, more tools, and…
