Browsing Tag
Product Marketing Strategy
136 posts
How we turned our ICP into a $230M growth engine
What if your ideal customer profile (ICP) did more than sit in a forgotten Google Doc? For many…
What Adidas and the London Marathon taught me about product marketing
On Sunday, something happened at the London Marathon that stopped me in my tracks (pun well intended!). Sabastian…
How PMMs connect product narrative, revenue goals, and long-term value
There is a conversation happening inside nearly every B2B company right now. It usually sounds like this: the…
Getting executive buy-in for your win/loss program
Most conversations about win/loss analysis focus on the mechanics of running a good program. That’s useful, but it…
Claude Cowork: A practical guide for product marketers [Claude series 2 of 6]
In part 1 of this series, I mapped the full Claude ecosystem – Chat, Projects, Cowork, Skills, Connectors,…
Becoming the AI-native product marketer
For years, product marketing has been a discipline defined by trade-offs. We’ve had to choose between the richness…
How I’m redesigning product marketing for the age of AI
It’s 2021, and I’m staring at my laptop screen with 37 browser tabs open. Each one represents a…
Mastering Claude for product marketing [Claude series 1 of 6]
Claude isn’t a chatbot anymore. It’s an ecosystem – and it’s evolving fast. Most of us started the…
Stop shipping trivia: The PMM’s guide to uncovering real product insights
What is an insight? You may, as a product marketer, already dabble in so-called insights as part of…
Stop hoping your work will speak for itself – it won’t
Let me share something that might sound familiar. You’re sitting at your desk, having just wrapped up another…
