Browsing Tag
Product Marketing Strategy
132 posts
Claude Cowork: A practical guide for product marketers [Claude series 2 of 6]
In part 1 of this series, I mapped the full Claude ecosystem – Chat, Projects, Cowork, Skills, Connectors,…
Becoming the AI-native product marketer
For years, product marketing has been a discipline defined by trade-offs. We’ve had to choose between the richness…
How I’m redesigning product marketing for the age of AI
It’s 2021, and I’m staring at my laptop screen with 37 browser tabs open. Each one represents a…
Mastering Claude for product marketing [Claude series 1 of 6]
Claude isn’t a chatbot anymore. It’s an ecosystem – and it’s evolving fast. Most of us started the…
Stop shipping trivia: The PMM’s guide to uncovering real product insights
What is an insight? You may, as a product marketer, already dabble in so-called insights as part of…
Stop hoping your work will speak for itself – it won’t
Let me share something that might sound familiar. You’re sitting at your desk, having just wrapped up another…
The real value of product marketing: A journey from shoes to superyachts
Have you ever sat across from a recruiter who said you’re amazing, you’ve got all the right skills,…
Stop saying “yes” and start prioritizing like a pro
Back when I was a brand-new, bright-eyed, bushy-tailed product marketer, a product manager asked me to support a…
The PMM playbook for cross-functional influence
Ever feel like product marketing only gets brought in after the real decisions are made? You’re asked to…
5 tech trends every PMM needs to track in 2026
There are moments in business where the underlying assumptions everyone’s been operating under either phase out or stop…
