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Analytics
39 posts
Why your B2B PPC metrics may be lying to you
B2B PPC advertisers have more options than ever for measuring success. In the past, you had to rely…
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Search engine optimization (SEO) has evolved so much in the past few years that many of the key…
How to build custom SEO reports with Claude Code and Google Search Console
For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend…
The 5-layer framework for measuring GEO performance
AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions.…
Marketing is entering its ‘air traffic control’ era by AtData
For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed…
Microsoft Clarity citations dashboard rolls out
Microsoft has rolled out the Citations dashboard within Microsoft Clarity, the analytics tool. Microsoft announced, “With this release,…
How to model non-linear SEO seasonality with Prophet
Forecasting SEO performance means estimating future outcomes from historical data. But search behavior rarely follows stable or linear…
Google Analytics adds AI Assistant channel to measure AI traffic
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude.…
How to eliminate the skepticism tax in marketing data
Marketing teams often operate with a hidden skepticism tax. Because they don’t fully trust their data, they spend…
SEO seasonality explained: Strategies, trends, and optimization tips
How do you know if a traffic drop is seasonal or a real SEO issue? If you’re not…
