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Product Management
3094 posts
Stop creating funnel content. Build for the loop.
You’re creating content. Lots of it. And yet somehow, the pipeline stays sluggish, the sales team ignores half…
Building AI Employees for Hospitality: How AITropos Takes Orders Where Customers Already Are
Listen to this episode on: Spotify | Apple Podcasts What does it take to build an AI that…
What Adidas and the London Marathon taught me about product marketing
On Sunday, something happened at the London Marathon that stopped me in my tracks (pun well intended!). Sabastian…
How PMMs connect product narrative, revenue goals, and long-term value
There is a conversation happening inside nearly every B2B company right now. It usually sounds like this: the…
The Claude Marketplace for product marketing [Series 4 of 6]
In Parts 1-3, we covered the ecosystem, Cowork, and Skills. By now, you’ve got the working environment. You’ve got Skills that…
Command and Control – All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple Podcasts When things feel uncertain, many companies default to command-and-control…
Lifecycle-driven advocacy template
What is a lifecycle-driven advocacy template? A lifecycle-driven advocacy template is a strategic framework that helps you generate…
The new PMM stack: How AI fits across research, positioning, and GTM
Most (if not all) PMMs are using AI. But arguably, only a few are actually transforming how they…
How PMM leaders are owning commercial outcomes in 2026
When an Ideal Customer Profile (ICP) is too broad or a value proposition too generic, teams compensate by…