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Product Management
3234 posts
Trust is the product: 5 lessons I learned leading product marketing in banking
Let’s go back down memory lane to a busy Tuesday morning a few months ago at a suburban…
The AI security and privacy checklist every PMM needs before their next prompt
You’re building a battlecard. You paste a competitor’s earnings call transcript into ChatGPT and ask it to extract…
Operationalizing AI to scale strategy and execution
PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.…
B2B campaign tracker template
Running B2B campaigns across multiple channels? It’s easy for the details to get scattered across spreadsheets, decks, and…
The hidden cost of product portfolio complexity: How product marketers can turn complexity into clarity
For most companies, a growing product portfolio is a positive sign. It usually means the business is expanding,…
How Elizabeth Simms, Director of Product Marketing at Salesforce, rebuilt her PMM org for the AI era
Templates and frameworks to pair with this playbook Claude for PMM setup planner Market research and competitive intelligence…
Ideal customer profile template
Understanding your ideal customer is the key to crafting high-converting marketing strategies. But how do you identify who…
The Call to Adventure
Share this article In June, I returned to Product at Heart in Hamburg, Germany. I love this event.…
Two things analyst relations is supposed to do – and why most programs only do one
Most analyst relations programs are built around a single idea: tell the company’s story well. Teams invest heavily…
The skills every PMM needs after a promotion
Congratulations on your promotion! You have a new title and a broader scope, whether that means managing people…
