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Product Management
3229 posts
How Elizabeth Simms, Director of Product Marketing at Salesforce, rebuilt her PMM org for the AI era
Templates and frameworks to pair with this playbook Claude for PMM setup planner Market research and competitive intelligence…
Ideal customer profile template
Understanding your ideal customer is the key to crafting high-converting marketing strategies. But how do you identify who…
The Call to Adventure
Share this article In June, I returned to Product at Heart in Hamburg, Germany. I love this event.…
Two things analyst relations is supposed to do – and why most programs only do one
Most analyst relations programs are built around a single idea: tell the company’s story well. Teams invest heavily…
The skills every PMM needs after a promotion
Congratulations on your promotion! You have a new title and a broader scope, whether that means managing people…
Ch. 9: Identifying Hidden Assumptions
Continuous Discovery Habits turns five this year. And to celebrate we are reading the book together. Each month,…
Your launch playbook is outdated. Here’s how to upgrade it for 2026.
As a PMM, you’re probably working on a product launch right now. Maybe you’re even juggling several. But…
Product marketing in performance-obsessed orgs
Why your cost per acquisition (CPA) problem is a PMM problem A lot of startup teams these days…
AI skills worth putting on a PMM resume or job specification
Product marketing job ads have changed shape over the last 18 months. AI experience now sits in the…
Why product marketers should rethink networking
Networking doesn’t start when you need a job. It starts on your first day of a new job.…