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Browsing Tag
Marketing Strategy
151 posts
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For…
What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.…
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations,…
9 Business Challenges Every Small Business Struggles With (And How to Fix Them)
In the first few years of business, small companies come up against many different problems. And – you’ve…
Email Marketing Set-up with CRM: A Step-by-Step Guide
CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to…
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How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of…
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis…
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How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until…
Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most people are excited about holiday decorations,…
5 Common Paid Media Mistakes and How to Avoid Them
Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital…