Browsing Tag
Marketing Strategy
199 posts
How Can Predictive Analytics Reduce B2B Client Churn?
B2B client churn rarely occurs as a single decision. It is usually the result of gradual disengagement that…
Adaptive marketing: Proven strategies for growing companies
The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences,…
Analyzing Customer Behavior to Tailor Marketing Efforts for Retention
You already know getting a customer is hard. But keeping them? That’s where things get tricky. Retention is…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and…
How to Define Digital Marketing KPIs That Align with Your Business Goals
How do you really truly determine whether or not your digital marketing efforts are a success? This is…
Why Marketing Teams Need End-to-End Testing: Ensuring Flawless Customer Experiences
Marketing teams today operate in an environment where every customer interaction matters. A visitor who clicks an ad…
Digital Marketing Attribution: Validating Campaign Performance Data
Tracking your conversion sources remains essential for success. You could spend thousands on advertisements, but without knowing which…
Turning Visibility into Clients: Strategic Google Ads for Law Firms
The glow of a smartphone screen illuminates a worried face at 2 AM. A car accident, a sudden…
What are the Latest Trends in Drip Email Campaigns for 2025?
Email is still one of the most consistent and effective ways to build connections and drive results. Even…
Agency vs In-House: Salary Trends and What Marketing Professionals Should Know
The marketing industry is evolving rapidly, bringing new changes to how professionals build their careers. With more roles…