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200 posts
How Jennifer Dewey, Senior Director of PMM at Thumbtack, built a system that drives retention and expansion
Templates and frameworks to pair with this playbook: Churn rate cheat sheet Customer retention metrics Time to value…
Kirti Sharma, Director of PMM at Adobe, shares the five-point framework behind her AI-era sales enablement strategy
Templates and frameworks to pair with this playbook Sales enablement maturity model Building a sales enablement tech stack…
How Stefan Gladbach, Senior PMM at Pushpay, stopped writing for his boss and started writing for the buyer
Templates and frameworks to pair with this playbook Messaging framework Messaging cheat sheet Positioning and messaging rollout checklist…
How Elizabeth Simms, Director of Product Marketing at Salesforce, rebuilt her PMM org for the AI era
Templates and frameworks to pair with this playbook Claude for PMM setup planner Market research and competitive intelligence…
Your launch playbook is outdated. Here’s how to upgrade it for 2026.
As a PMM, you’re probably working on a product launch right now. Maybe you’re even juggling several. But…
Why engineers don’t trust PMMs (and how to fix it)
You’ve felt it before: you walk into a room with engineering, pitch your messaging, and watch as eyebrows…
A PMM leader’s first 100 days, done right
I’ve inherited product marketing teams six times now. Six different companies, six different starting points, six completely different…
How we climbed the AI maturity mountain and proved ROI
There’s a version of the story I’m going to tell that sounds very clean in hindsight: We adopted…
Message testing on a shoestring budget
Let me set the scene. You’re in a meeting preparing for a high-visibility launch. Everyone involved is smart.…
The 10 habits of indispensable PMM leaders
Most product marketers get promoted because they’re excellent executors. Then, overnight, they’re expected to be strategic leaders. The…
