Browsing Tag
Marketing
2263 posts
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name…
What Is a Marketing Action Plan? (Example & Template Included)
A marketing action plan is what separates a marketing strategy from marketing results. Most teams have no shortage…
What Is WebMCP? How to Prepare Your Website to Serve AI Agents
Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and…
Best Marketo alternatives worth evaluating in 2026
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few…
Local SEO That Actually Works: Some Assembly Required (AI Not Included)
Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO…
Tech stack consolidation: The business case for unified systems & how to build them
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on…
Peec AI alternatives for AI visibility monitoring in 2026
Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps,…
Should We Stop Writing With AI?
Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds…
5 Free Marketing Dashboard Templates for Excel
Marketing teams generate more data than almost any other function in a business. Campaign performance metrics, budget consumption…
How to write a CRM RFP (with free template)
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option,…
