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Articles
273 posts
How ecosystems can make or break your business
Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and…
Your guide to performance marketing
According to Nielsen, 70% of marketers planned to “increase performance marketing spend […] at the expense of brand…
Rethinking product marketing’s role in the new SaaS era
Moments of major transition often open the door to fresh innovation and growth. When old ways are challenged,…
AI-powered product marketing: Trends, tips, and use cases
This article is based on Dave Steer’s enlightening talk at the Product Marketing Summit in San Francisco. Dive…
Don’t turn on your product marketing engine before getting your fundamentals right
In B2B software, many founders and marketers are eager to scale their marketing efforts. However, diving into marketing…
6 best practices for creating engaging case studies
When was the last time you chose a restaurant without checking customer reviews? Likely never. The same principle…
5 fundamental truths for GTM and monetization alignment
This article is based on Bryan Dsouza’s insightful talk at the Boston Product Marketing Summit. As a PMA…
Designing semi-structured interviews
Before conducting a set of customer interviews, you must decide how much structure you need to impose on…
How to prioritize and get s#!t done as a PMM
This article is based on Daniel Kuperman’s stellar session at the San Francisco Product Marketing Summit. As a…
Bootstrapping your SaaS business: How and why (with examples)
Bootstrapping vs VC funding–a quintessential SaaS question. Particularly over the last few years when tough economic conditions and…