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The Claude Skill Stack for product marketing [Bonus article]
Previously, I walked through how Skills work, why PMM is one of the strongest use cases for them,…
How MACC accelerates enterprise procurement in B2B SaaS
Enterprise software deals rarely fail because of product capability. More often, they slow down during procurement. Security reviews,…
Where do product marketing leaders go next?
Career progression in product marketing has never followed a straight line. But in 2026, the paths forward have…
4 strategies for PMM and CS to drive sustained active use
If you’re interested in learning more about active use, I have another article on 5 product strategies to…
How we turned our ICP into a $230M growth engine
What if your ideal customer profile (ICP) did more than sit in a forgotten Google Doc? For many…
The danger of democratized research without strategic synthesis
It’s 11:30 am on a Tuesday. You are already in your third Teams meeting, and you are nowhere…
Claude Code for product marketing [Series 5 of 6]
Win/loss dashboards. Landing page prototypes. Competitive monitoring that runs itself. A searchable objection library for sales. All things…
5 product strategies to guarantee active use
One inalienable truth for SaaS is that product active usage is the most revealing signal of having achieved…
Stop creating funnel content. Build for the loop.
You’re creating content. Lots of it. And yet somehow, the pipeline stays sluggish, the sales team ignores half…
How PMMs connect product narrative, revenue goals, and long-term value
There is a conversation happening inside nearly every B2B company right now. It usually sounds like this: the…
