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Articles
309 posts
The 4 secrets of a strong business strategy
This article is based on Alex Smith’s insightful talk at the London Product Marketing Summit. PMA members can…
Who gets hired: Product-led or Sales-led PMMs?
The B2B SaaS world is rapidly changing and growing. With more software market entrants with similar and almost…
Websites in the age of AI: A product marketer’s guide to brand visibility
For years, websites have been digital storefronts where companies could shape their narratives, guide customer journeys, and convert…
The art of crafting a 180-second demo: Three minutes to win it
Let’s be upfront: you have 180 seconds to engage your audience, or they’ll drift – maybe to their…
How Uber measures value perception (with formula!)
This article is based on Laurence Savin’s brilliant talk at the Sydney Product Marketing Summit. PMA members can…
Balancing expertise and self-doubt: Overcoming imposter syndrome
Product marketing is an inherently complex discipline. We’re expected to master everything, including product positioning, customer insights, storytelling,…
Making your ICP real for teams across the business
Product marketers always aim to focus on the voice of customers. Customer-centricity is at the heart of every…
Aligning technical marketing and Go-to-Market
If you’re like me, you started in tech, focused on designing technical solutions to business problems. If that…
JustGiving’s playbook for strategic influence in PMM
This article is based on Haya Barlas’s brilliant talk at the London Product Marketing Summit. PMA members can…
How to boost your speaking skills and your personal brand
Product marketers are no strangers to written communication. We write messaging, compelling positioning statements, pitch decks, webinar scripts,…
