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Company News
263 posts
What To Do When the Optimal Strategy Isn’t Optimal
There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except…
How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are…
How AI Grades for Influencers Help With Brand Safety
One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands…
21 Great Ideas To Get Your Content Audience To Take Action
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at…
Can You Rent Success by Publishing Beyond the Website?
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your…
So, Google’s a Monopoly — Will Anything Change?
Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is…
How To Get Branded Content Right: Examples, Ideas, and Tips
Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap…
How To Turn Old Content Into a New Work of Art With an AI Assist
Ready to put out a new album filled with remixes that will prompt your audience to groove? These…
The New Facts About Your Owned Media Strategy
Some people say owned media strategies are dead. They’re wrong about that. But they’re right that just-the-facts content…
How To Create User Stories That End Frustrating Conversations About Marketing
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated.…