Robert Rose
71 posts
Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age
It’s a content and marketing strategy dilemma: Create content on popular topics with fierce competition or toil to…
Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
No, Galinda, it’s not all about popular. If you create content only on currently hot topics, you may…
Why AI Makes Content Planning Out Loud More Important Than Ever
Why worry about making your content plans visible if you can create content at the speed of AI?…
Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose…
Get in the Flow: What’s Your Word for 2025?
Choosing a word for the year ahead gives your intention a name that forms the foundation for all…
9 Business Challenges Every Small Business Struggles With (And How to Fix Them)
In the first few years of business, small companies come up against many different problems. And – you’ve…
The Grinch That Stole Creativity: 2024 in Seussian Review
Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This…
How To Use Friction To Build Better B2B Customers
Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex…
What Experience Do You ‘Get To’ Create for Someone Today?
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work…
We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It
Knowing your why may motivate you to reach your goals. But your brand’s why won’t motivate your customers…