Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever
The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their…
How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to be a…
8 Brands Give Storytelling-Worthy Responses to L.A. Wildfires and Other Natural Disasters
When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing…
How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More
Benchmark publishing frequency charts are nice, but they shouldn’t be your only research. After all, audiences aren’t homogenous.…
Forget Fear, Joyful Marketing Works: Examples From Top Brands
Joy can be a successful marketing strategy only if you don’t adopt a Pollyanna approach. Learn how to…
How To Write a 1-Page Content Marketing Strategy in a Few Hours
Develop a content marketing strategy in one page. It can ensure your team and business leaders will actually…
AI Shakes Up Search Landscape: What Marketers Need To Know Now
Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must…
What Is a Content Marketer, Anyway?
Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made…
What Does Instagram’s Hashtag Move Mean for Marketers?
Instagram ended hashtag following this week. Some experts say it’s time to rethink your brand’s hashtag strategy, and…
How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a…