Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar…
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew…
At Least One of These Predictions for Marketers Is True
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep…
Semrush’s Acquisition Reinforces the Value of Owned Media
Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and…
Will SearchGPT Whack Google Where It Counts?
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be…
Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book.…
The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced…
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a…
MAICON Highlights: Determining the Role of AI in Marketing
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to…