One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren’t likely to enter into risky political talk? New AI tools can help.
Related Posts
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a…
Moneyball is the Future of SEO — Whiteboard Friday
Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the…
Best Practices for Generating Content Briefs for AI
Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a…