Lauren Basiura
171 posts
How to Optimize Blog Content for Better Conversions
Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this,…
Top CRM Strategies to Improve Customer Retention in 2025
Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the…
What Are Paid, Owned, and Earned Media, and Which Drives More ROI?
Businesses have all the opportunity in the world to connect with their audience through their owned, earned, and…
How Workflow Automation in CRM Can Boost Efficiency
Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save…
The Future of SEO: Predictions and Emerging Trends
Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging…
How to Build a Successful Blog Content Strategy from Scratch
A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning,…
5 Awesome Marketing Campaign Examples and What Makes Them Special
Creating a memorable marketing campaign is a fine art that blends creativity, strategy, and execution. Brands that master…
The Importance of Integrating CRM with Marketing Automation
CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and…
The Power of Branded Graphics in Social Media Paid Ads
Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image…
The Advantages of Outsourcing PPC Campaigns to Agencies
Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to…