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Company News
263 posts
Does American Express Business Class Get a Good Content Marketing Grade?
Marketers praised American Express’s OPEN Forum. But how does the latest iteration measure up? Here’s what’s good (and…
How To Fix Marketing’s Failed Data-Driven Dream
More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified…
![how-one-brand-solved-the-marketing-attribution-puzzle-[video]](https://prodsens.live/wp-content/uploads/2025/03/33095-how-one-brand-solved-the-marketing-attribution-puzzle-video-380x250.png)
How One Brand Solved the Marketing Attribution Puzzle [Video]
Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to…
40 Must-Read Marketing Books (That Happen to be Written by Women)
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women…
How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform,…
Market Yourself for the Marketing Role You Want (Not the One You Have)
Finding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and…
Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025
If your brand treats video like an extra in the background of your marketing strategy, it’s time to…
![how-6-leading-brands-use-content-to-win-audiences-[e-book]](https://prodsens.live/wp-content/uploads/2025/03/32812-how-6-leading-brands-use-content-to-win-audiences-e-book-380x250.png)
How 6 Leading Brands Use Content To Win Audiences [E-Book]
Eager to create content marketing, but your brain won’t comply? Get a kickstart with six standout content marketing…
Why (and How To) Write a Strategy for Your Cause-Related Marketing
Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can…
How To Position Marketing as a Business Driver (Not an Internal Agency)
Do you think of sales, product marketing, and other internal teams as your customers? If so, you’re underselling…