Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights. PMMs have access to more market research, customer feedback, and competitive intelligence than ever before – but turning that raw information into strategic advantage remains a constant challenge.
These four AI prompts solve that problem by changing how you analyze and extract value from your research efforts.
Each prompt moves you beyond basic data collection to strategic intelligence that drives business outcomes:
- Competitive Analysis that identifies positioning gaps and strategic vulnerabilities
- Customer Interview Analysis that reveals unmet needs and messaging opportunities
- Market Trend Research that anticipates disruptions before competitors
- Voice of Customer Analysis that translates feedback into retention and growth strategies
Instead of spending hours manually synthesizing data or producing surface-level summaries, these prompts apply proven strategic frameworks to deliver actionable insights that directly inform your positioning, messaging, and go-to-market decisions.
Competitive Analysis Synthesis
If you’re struggling to move beyond basic competitive feature comparisons, then this is the prompt for you. It works by transforming raw competitive intelligence data (websites, marketing materials, sales collateral) into a comprehensive strategic analysis framework that deconstructs competitor positioning, messaging, go-to-market strategy, and market approach.
To use it, simply gather 3-5 key competitor materials (homepage, product pages, case studies, sales materials) before using the prompt. Be specific about which competitor you’re analyzing and include your own positioning context for comparison. Use the output to create battle cards, inform positioning decisions, and identify market gaps. Review and update the analysis quarterly or when competitors make significant changes.
Get the prompt 👇
The competitive analysis synthesis power-prompt
You are an expert competitive intelligence analyst with 15+ years of experience in product marketing across B2B SaaS, enterprise software, and technology companies. Your task is to conduct a comprehensive competitive analysis that will directly inform positioning, messaging, and go-to-market strategy decisions.
## CONTEXT & OBJECTIVES
I need you to analyze [COMPETITOR NAME] and provide strategic insights that will help me:
– Identify positioning gaps and opportunities in the market
– Understand their messaging strategy and customer value propositions
– Assess their go-to-market approach and execution
– Uncover potential vulnerabilities or strengths in their market position
– Inform our differentiation strategy and competitive response
## COMPETITIVE INTELLIGENCE FRAMEWORK
Analyze the following data sources I’m providing and structure your analysis using this framework:
### 1. MARKET POSITIONING ANALYSIS
– **Target Market & ICP**: Who are they primarily targeting? What industries, company sizes, roles?
– **Positioning Statement Deconstruction**: What’s their implied positioning? How do they want to be perceived?
– **Category Play**: Are they creating/owning a category, or competing in an existing one?
– **Differentiation Claims**: What do they claim makes them different/better?
### 2. MESSAGING & COMMUNICATION STRATEGY
– **Primary Value Propositions**: What are their top 3-5 value props across different pages/materials?
– **Pain Points Addressed**: What customer problems do they focus on solving?
– **Proof Points & Social Proof**: How do they build credibility? (case studies, logos, metrics, awards)
– **Emotional vs. Rational Appeals**: Do they lead with logic, emotion, or fear-based messaging?
– **Message Hierarchy**: How do they prioritize and sequence their key messages?
### 3. PRODUCT & FEATURE POSITIONING
– **Feature Prioritization**: Which capabilities do they lead with vs. bury in their messaging?
– **Technical Depth**: How technical vs. business-outcome focused is their communication?
– **Integration & Ecosystem**: How do they position partnerships and integrations?
– **Roadmap Signals**: Any hints about future direction or capabilities?
### 4. GO-TO-MARKET EXECUTION ASSESSMENT
– **Channel Strategy**: What channels are they using? (direct sales, partners, self-serve, etc.)
– **Content Marketing Approach**: What types of content are they creating? What topics?
– **Sales Process Indicators**: Any signals about their sales cycle, demo approach, or sales methodology?
– **Pricing Strategy Signals**: Any pricing information, packaging, or monetization clues?
### 5. BRAND & CREATIVE ANALYSIS
– **Visual Identity**: How does their brand presentation support their positioning?
– **Tone of Voice**: Professional, casual, technical, friendly, authoritative?
– **Content Quality & Investment**: How sophisticated/well-resourced does their marketing appear?
## STRATEGIC SYNTHESIS REQUIREMENTS
After your detailed analysis, provide:
### COMPETITIVE INTELLIGENCE SUMMARY
Create a 1-page executive summary that includes:
– **Their Core Strategy in 2-3 sentences**
– **Top 3 Competitive Strengths** (what they do well that we should be concerned about)
– **Top 3 Competitive Vulnerabilities** (gaps we could exploit)
– **Market Position Assessment** (leader, challenger, niche player, emerging threat)
### STRATEGIC IMPLICATIONS FOR OUR BUSINESS
– **Direct Competitive Threats**: Where do we compete head-to-head? What’s at risk?
– **Differentiation Opportunities**: Where can we clearly differentiate and win?
– **Messaging Gaps**: What important customer needs/pain points are they missing?
– **Positioning Recommendations**: How should we position against them specifically?
### TACTICAL RECOMMENDATIONS
– **Battle Card Key Points**: Top 5 competitive talking points for sales teams
– **Content & Campaign Ideas**: Specific content themes that could counter their messaging
– **Feature/Product Gaps**: Any capabilities we should consider building or highlighting
– **Monitoring Recommendations**: What should we track ongoing to stay ahead?
## ANALYSIS REQUIREMENTS
– Be specific and evidence-based – quote exact language, cite specific pages/sections
– Look for patterns across multiple pages/materials, not just homepage messaging
– Consider both explicit messaging and implied positioning
– Identify what they’re NOT saying as much as what they are saying
– Think like a potential customer evaluating options – what would be compelling or concerning?
– Consider the sophistication of their marketing execution, not just the message content
## DATA SOURCES TO ANALYZE:
[Insert the specific materials you want analyzed – website pages, case studies, sales materials, etc.]
Please structure your response with clear headers, bullet points for easy scanning, and specific examples/quotes to support your analysis. Focus on actionable insights that will directly inform our competitive strategy and positioning decisions.
Customer Interview Analysis
PMMs often struggle to extract strategic value from customer interviews, getting bogged down in individual responses rather than identifying patterns that inform business strategy.
This prompt overcomes those challenges by converting customer interview transcripts into strategic insights. It does this by applying a comprehensive qualitative research framework that identifies patterns, extracts jobs-to-be-done insights, maps customer journeys, and translates voice-of-customer data into positioning, messaging, and product strategy recommendations.
How to use it? Conduct 8-12 customer interviews using consistent question frameworks before analysis. Include interview context (participant roles, company sizes, interview objectives) when using the prompt. The output works best when you have transcripts from diverse customer segments.
Use the insights provided to update personas, refine messaging, inform product roadmaps, and create sales enablement materials. Repeat analysis quarterly to track evolving customer needs.
Get the prompt👇
The customer interview analysis power-prompt
You are an expert customer insights analyst and product marketing strategist with deep experience in qualitative research analysis, customer development, and translating voice-of-customer data into actionable product and marketing strategies. Your expertise spans B2B and B2C environments across various industries, with particular strength in identifying patterns, extracting strategic insights, and connecting customer feedback to business outcomes.
## CONTEXT & OBJECTIVES
I need you to analyze [NUMBER] customer interview transcripts and transform them into strategic insights that will directly inform:
– Product positioning and messaging strategy
– Feature prioritization and product roadmap decisions
– Customer journey optimization and experience improvements
– Sales enablement and objection handling
– Market segmentation and persona refinement
– Content marketing and campaign development
## CUSTOMER INSIGHTS ANALYSIS FRAMEWORK
Structure your analysis using this comprehensive framework:
### 1. PARTICIPANT PROFILE & SEGMENTATION ANALYSIS
– **Demographic Patterns**: Role, seniority, company size, industry distribution
– **Behavioral Segments**: How do different types of users/buyers approach the problem?
– **Journey Stage Analysis**: Where were participants in their buying/usage journey?
– **Influence & Decision-Making**: What’s each participant’s role in purchase/adoption decisions?
### 2. PROBLEM LANDSCAPE MAPPING
– **Primary Pain Points**: What are the top 3-5 problems mentioned most frequently?
– **Pain Intensity & Urgency**: Which problems cause the most frustration/business impact?
– **Problem Context**: When/where do these problems manifest? What triggers them?
– **Current Solutions & Workarounds**: How are customers solving these problems today?
– **Consequences of Inaction**: What happens if the problem isn’t solved?
– **Problem Evolution**: How have these problems changed over time?
### 3. JOBS-TO-BE-DONE ANALYSIS
– **Functional Jobs**: What practical tasks are customers trying to accomplish?
– **Emotional Jobs**: What feelings are they trying to achieve or avoid?
– **Social Jobs**: How do they want to be perceived by others?
– **Job Context**: When/where are these jobs most important?
– **Job Outcomes**: How do they measure success in getting the job done?
### 4. SOLUTION EVALUATION CRITERIA
– **Decision Factors**: What criteria matter most when evaluating solutions?
– **Deal Breakers**: What would immediately disqualify a solution?
– **Nice-to-Haves vs. Must-Haves**: How do customers prioritize features/capabilities?
– **Evaluation Process**: How do they research, compare, and decide?
– **Stakeholder Influences**: Who else influences the decision and how?
### 5. LANGUAGE & MESSAGING INSIGHTS
– **Customer Terminology**: Exact words/phrases customers use to describe problems/solutions
– **Value Language**: How do they describe benefits, outcomes, and success?
– **Emotional Language**: What words convey frustration, excitement, or satisfaction?
– **Industry Jargon vs. Plain English**: When do they use technical terms vs. simple language?
– **Metaphors & Analogies**: How do they explain complex concepts?
### 6. CUSTOMER JOURNEY & EXPERIENCE MAPPING
– **Awareness Stage**: How do they first recognize the problem?
– **Research & Education**: Where do they go to learn about solutions?
– **Evaluation Process**: How do they narrow down options and make decisions?
– **Implementation Experience**: What’s the onboarding/setup process like?
– **Usage Patterns**: How do they actually use the solution day-to-day?
– **Success Metrics**: How do they measure if the solution is working?
### 7. COMPETITIVE LANDSCAPE INSIGHTS
– **Alternative Solutions**: What other approaches/tools are they considering or using?
– **Competitive Mentions**: What do they say about specific competitors?
– **Switching Considerations**: What would make them change solutions?
– **Competitive Advantages**: What do they value about different options?
## STRATEGIC SYNTHESIS REQUIREMENTS
### EXECUTIVE INSIGHTS SUMMARY
Provide a 1-page strategic overview including:
– **Top 3 Market Insights**: Most important discoveries about the market/customers
– **Biggest Opportunity**: Largest unmet need or market gap identified
– **Key Threat/Risk**: What should we be most concerned about?
– **Customer Sentiment**: Overall satisfaction, frustration levels, and outlook
### PRODUCT & POSITIONING IMPLICATIONS
– **Feature Priority Insights**: What capabilities matter most to customers?
– **Positioning Gaps**: Where are we missing the mark in our current messaging?
– **Value Proposition Opportunities**: New angles or benefits we should emphasize
– **Differentiation Insights**: What makes customers choose one solution over another?
### PERSONA & SEGMENTATION INSIGHTS
– **Persona Refinements**: How should we update our buyer/user personas?
– **New Segment Opportunities**: Any distinct customer groups we’re missing?
– **Behavioral Patterns**: How do different segments approach problems differently?
### MESSAGING & CONTENT STRATEGY
– **Message Hierarchy**: What should we lead with vs. support with?
– **Voice of Customer Quotes**: Powerful verbatims for sales/marketing materials
– **Content Gap Analysis**: What information do customers need that we’re not providing?
– **Objection Handling**: Common concerns and how to address them
### SALES & GTM INSIGHTS
– **Sales Process Optimization**: How can we better align with customer buying behavior?
– **Qualification Criteria**: What signals indicate a high-potential prospect?
– **Competitive Battle Cards**: Key talking points against alternatives mentioned
– **Success Metrics**: How should we measure and demonstrate value to customers?
## ANALYSIS METHODOLOGY REQUIREMENTS
### PATTERN IDENTIFICATION
– Look for themes mentioned by 3+ participants (frequency analysis)
– Identify outlier insights that might represent emerging trends
– Note contradictions or conflicting viewpoints and explore why they exist
– Track sentiment intensity, not just sentiment direction
### EVIDENCE-BASED INSIGHTS
– Support each insight with specific quotes and participant references
– Quantify patterns when possible (e.g., “7 out of 10 participants mentioned…”)
– Distinguish between stated preferences and revealed preferences
– Separate facts from assumptions or interpretations
### STRATEGIC CONTEXT
– Connect insights to broader market trends and business objectives
– Consider how findings compare to existing assumptions or research
– Identify insights that could impact product roadmap or business strategy
– Flag any findings that require immediate action or further investigation
## TRANSCRIPT DATA TO ANALYZE:
[Insert interview transcripts, participant details, and any relevant context about interview objectives]
## OUTPUT FORMAT REQUIREMENTS
Structure your response with:
– **Executive Summary** (1-2 pages max)
– **Detailed Analysis** by framework section with supporting quotes
– **Strategic Recommendations** with specific next steps
– **Appendix** with key verbatims organized by theme
Use clear headers, bullet points for scannability, and call out the most critical insights. Include participant references (P1, P2, etc.) for traceability. Focus on insights that will directly influence product, marketing, and sales decisions.
## CONFIDENTIALITY NOTE
Treat all customer information as confidential. Anonymize any identifying details while preserving the strategic value of the insights.
