Browsing Tag
Customer & Market Research
52 posts
Why most customer research fails to change strategy
Most companies today invest in customer research, and not on a small scale. According to ESOMAR, the global…
Product listening: How to turn raw feedback into real product influence
Picture this: You’ve got the opportunity to gather product feedback as a product marketer. How do you make…
Collecting feedback vs understanding markets
I love data because it’s much easier to interpret data than people. However, data is generally meaningless without…
Connecting market insight to pipeline: A practical model for PMM influence
Historically perceived as a support function – responsible for “making pretty content,” acting as a facilitator, and orchestrating…
Feature satisfaction survey template
What is a feature satisfaction survey template? A feature satisfaction survey template is a ready-made questionnaire designed to…
Customer advisory boards: A PMM’s secret weapon
Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn. I’d just…
Beyond win-loss: Why qualitative feedback should shape every stage of the customer journey
Despite having more customer data than ever before, many companies still struggle to answer the most basic questions:…
How PMMs can become the voice of the market
Today, PMMs are increasingly expected to be strategic partners, especially in lean, fast-moving teams. We’re not just here…
How doing my own customer research changed everything
Every product marketer is told the same thing: “You need to know your customer.” It’s the foundation of…
Product marketing’s role in driving customer engagement
Are your customers engaged? Do they log in on a regular basis? Do they regularly attend meetings with…
