Browsing Tag
Customer & Market Research
59 posts
Why your customer data doesn’t predict what customers will do
At 23, I found myself sitting in high-spec boardrooms, trying to convince seasoned marketing directors at companies like…
Why AI is making your VOC program worse
We’ve got more customer data than ever before – five times more than we had just ten years ago, according…
The danger of democratized research without strategic synthesis
It’s 11:30 am on a Tuesday. You are already in your third Teams meeting, and you are nowhere…
The new PMM stack: How AI fits across research, positioning, and GTM
Most (if not all) PMMs are using AI. But arguably, only a few are actually transforming how they…
Developer survey template
Understanding what developers need is the foundation of any great developer product or marketing strategy – but getting…
Stop shipping trivia: The PMM’s guide to uncovering real product insights
What is an insight? You may, as a product marketer, already dabble in so-called insights as part of…
Why most PMMs stop one sentence too early: Answering “so what?”
In my final year of university, I was a Teaching Assistant for an introductory business course. First-year students…
Why most customer research fails to change strategy
Most companies today invest in customer research, and not on a small scale. According to ESOMAR, the global…
Product listening: How to turn raw feedback into real product influence
Picture this: You’ve got the opportunity to gather product feedback as a product marketer. How do you make…
Collecting feedback vs understanding markets
I love data because it’s much easier to interpret data than people. However, data is generally meaningless without…
