What the PMM role looks like in 2026 and beyond
Product marketing has spent the last decade expanding its scope, moving from launch coordination and messaging into commercial…
How PMM leaders get measured, and why most of them are tracking the wrong things
Product marketing’s measurement problem has never been a lack of impact. The impact is real, it’s just spread…
Mastering Claude for product marketing eBook
A free 86-page guide to the full Claude ecosystem, built for product marketers. Real workflows, honest limitations, open-source…
State of Product Marketing Report 2026
The State of Product Marketing 2026: real data on AI adoption, KPIs, reporting structures, and where the PMM…
The Claude Skill Stack for product marketing [Bonus article]
Previously, I walked through how Skills work, why PMM is one of the strongest use cases for them,…
Where do product marketing leaders go next?
Career progression in product marketing has never followed a straight line. But in 2026, the paths forward have…
What Adidas and the London Marathon taught me about product marketing
On Sunday, something happened at the London Marathon that stopped me in my tracks (pun well intended!). Sabastian…
How PMM leaders are owning commercial outcomes in 2026
When an Ideal Customer Profile (ICP) is too broad or a value proposition too generic, teams compensate by…
Becoming the AI-native product marketer
For years, product marketing has been a discipline defined by trade-offs. We’ve had to choose between the richness…
Why we’ve rebuilt Product Marketing Certified: Core from the ground up
On April 15, we are officially unveiling the next generation of product marketing excellence. We’ve taken Product Marketing…