Product marketing in the SaaS sector eBook
Subscription fatigue, fierce competition, and customer churn make it essential to refine your product marketing strategy when working…
Product marketing in the tech sector eBook
Breaking into the tech market is tough – standing out is even tougher. Rapid innovation, shifting customer expectations, and…
How to deliver an effective product demo
As a product marketer, you’re always searching for ways to capture your audience’s attention, keep them engaged, and…
The role of customer advocacy in sales and support
Product marketing and sales teams continue to collaborate closely with one another in a bid to fulfill short…
Product Marketing Salary Survey: 2024/25 Results
Grab your copy Let’s face it: product marketing is a high-stakes game where your market value can feel…
Top 100 Product Marketing Influencers, 2024
2024 has been another transformative year in the world of product marketing, with the industry quickly adapting to…
Product Marketing Awards 2024: Your winners
After an inspiring round of nominations and rigorous selection, we are thrilled to announce the winners of this…
Which product marketing skills do recruiters value most?
It’s impossible to pinpoint one single product marketing skill that’s the most important among recruiters because needs vary.…
Product marketing leadership resource portal
Welcome to our Product Marketing Leadership portal, where you’ll find everything you need to know about being a…
What is brand marketing?
“Branding is the why; Marketing is the how.” Consider how Nike’s “Just Do It” slogan instantly brings to…