The Claude Skill Stack for product marketing [Bonus article]
Previously, I walked through how Skills work, why PMM is one of the strongest use cases for them,…
Where do product marketing leaders go next?
Career progression in product marketing has never followed a straight line. But in 2026, the paths forward have…
What Adidas and the London Marathon taught me about product marketing
On Sunday, something happened at the London Marathon that stopped me in my tracks (pun well intended!). Sabastian…
How PMM leaders are owning commercial outcomes in 2026
When an Ideal Customer Profile (ICP) is too broad or a value proposition too generic, teams compensate by…
Becoming the AI-native product marketer
For years, product marketing has been a discipline defined by trade-offs. We’ve had to choose between the richness…
Why we’ve rebuilt Product Marketing Certified: Core from the ground up
On April 15, we are officially unveiling the next generation of product marketing excellence. We’ve taken Product Marketing…
How product marketing leaders are shaping company strategy in 2026
Product marketing leadership in 2026 is fundamentally about influence. Not just over campaigns or messaging, but over the…
Product Marketing Leadership in 2026 eBook
An eBook built from data-backed research with 100s of product marketing leaders, along with interviews from experienced PMM…
Product Marketing Leadership in 2026 eBook
What sets high-impact PMM leaders apart in 2026? We went straight to the source, surveying 100s of PMM…
Introducing Partner Perks
A brand-new way to get even more value from your Product Marketing Alliance membership Let’s start with a…