Browsing Tag
Competitive Intelligence
27 posts
A Product Marketing Engineer’s guide to automated competitive intelligence
Recent progress in AI and the tooling around it is changing the economics of competitive intelligence. With a…
Nine monitors, one monday morning: How to build a competitor web monitoring program
Most CI programs have a blind spot unrelated to analysis or distribution. It’s detection. The frameworks are solid.…
VRIO analysis framework
If you’re looking to identify what makes your company truly stand out, the VRIO analysis framework is your…
4 plays for competitive intelligence automation
Ever since general-purpose AI tools like ChatGPT and Gemini arrived, Competitive Intelligence (CI) was expected to become faster…
How we boosted win rates from 16% to 45% and drove $1.2M in revenue in 90 days
Over the past year at Affinity, we faced a growing challenge: a rising competitor began aggressively targeting both…
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
What is product marketing?
Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers…
Competitor comparison chart (template)
What is a competitor comparison chart? A competitor comparison chart (or competitive intel checklist) is a useful tool…
How to conduct a 5C analysis
This article was updated in June, 2024. As a marketing or product professional, there’s one thing you need…
How to compete in a hyperactive market with Reggie Waterman
In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador…
