Gamified B2B marketing campaigns with Aliona Margulis, PMM at Statisfi
In this episode, host Nitin Kartik chats with Aliona Margulis, Product Marketing Manager at Statisfi, about a real-world…
Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp
Product marketing is a multifaceted role that goes far beyond simply getting products off the shelves. In this…
Driving impactful customer stories with Tom Crist, Principal at Fluvio
Case studies are more than just content—done right, they’re the secret sauce to proving the value of your…
How to make your messaging punchy with Emma Stratton, Founder at Punchy
A company’s messaging can make or break its connection with potential customers. But more often than not, B2B…
How to define you ideal customer profile with Greg Leach, 7shifts
Without a clear picture of your target customer, your efforts in product development, marketing, and sales can quickly…
Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon
In this episode of Product Marketing Life, host Collin Mayjack chats with Jeff Chase, Mary Lim, and Rachel…
Lessons in graceful product retirement with Philip Voulgaris
In the world of product marketing, we often focus on the excitement of launching new products. But what…
How Clari dominated the revenue platform category with Julien Sauvage, Clari
Category creation is no mean feat, but when executed successfully, the rewards can be monumental for PMMs. It’s…
How Clari dominated the revenue platform category with Julien Sauvage, Clari
Category creation is no mean feat, but when executed successfully, the rewards can be monumental for PMMs. It’s…
Achieving alignment in product marketing with Michele Nieberding, MetaRouter
How often do you hear about marketing being treated as a cost center rather than a powerful revenue…