James Shaw
19 posts
Multi-Cloud Deployment: Running Your App on AWS, Azure, and GCP
Introduction: Why Multi-Cloud Matters Imagine you are an e-commerce company running your web application on AWS. One day,…
The impact of location on product marketing salaries
How much do product marketers really earn? It’s a question we ask each and every year in our…
Customer segmentation template
Customer segmentation is a key aspect of product marketing. It involves dividing a broad customer base into smaller…
Package Manager Fight: npm vs pnpm vs npx vs yarn vs bun
In the ever-evolving landscape of JavaScript development, package managers are a crucial part of managing dependencies, streamlining workflows,…
34 of the Best Planning Quotes
People seem to have been writing about planning for as long as they have been writing. No surprise…
Customer journey map framework
The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience.
B2B persona questions template
Our B2B persona questions template contains a series of inquiries designed to help you understand the characteristics, needs,…
Competitor comparison chart (template)
What is a competitor comparison chart? A competitor comparison chart (or competitive intel checklist) is a useful tool…
Product launch checklist
What is a product launch checklist? We’ve created a comprehensive product launch checklist to guide you through every…
B2B buyer persona template
Crafting detailed, accurate, and insightful buyer personas is essential for understanding your audience and driving successful product marketing…