![how-i-drove-400%-growth-in-client-activation-with-sedall-asante-[video]](https://prodsens.live/wp-content/uploads/2025/10/39802-how-i-drove-400-growth-in-client-activation-with-sedall-asante-video-80x80.png)
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, not always, because too many treat a marketing database as an audience.
Treat Your Audience Like Your Marketing Database? That’s a Mistake
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