Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.
The Career-Guiding Question McKinsey’s Publishing Lead Always Asks
Related Posts
How to Structure a Marketing Dream Team for Any Size Company
As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on…
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or…
Top 10 Takeaways From Whiteboard Fridays in 2023
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.
