Browsing Tag
Product Marketing Strategy
88 posts
Drive adoption and expansion with a B2B post-sale journey
This article is based on Jessica Armstrong’s talk, ‘Orchestrating a B2B post-sale journey’, at the Product Marketing Trailblazers…
Product marketing in the age of social media
This article is based on Nicholas Spiro’s talk at the Product Marketing Summit in Chicago. As a PMA…
Product marketing vs. channel marketing What’s the difference?
Today, we’re putting the spotlight on two heavyweights: product marketing and channel marketing. They might sound similar and…
12 kеy factors to consider whilе planning for product marketing in 2024
2024 is shaping up to be a pivotal year for product marketing. Conducting thorough market research will be…
How to use personalization tactics in your product marketing strategy
Incorporating personalization methods into your product marketing strategy doesn’t have to be extremely complicated and tech-heavy. There are…
Bringing product marketing and product management together
This article is based on Aya Tange’s talk at the Product Marketing Summit in London. As a PMA…
Value marketing: How to resonate with your customers’ values
Imagine unlocking a marketing strategy so powerful, it not only draws customers to your brand but keeps them…
5 inbound marketing trends to look out for in 2024
The marketing industry is more dynamic than ever, with new trends emerging all the time. That means traditional…
Why your PMM strategies fail and how Product Marketing Certified: Core can help you win
Before diving into the nuances of why strategies might falter, let’s grasp the essence of product marketing. An…
The art of government product marketing: Tailoring your proposal to public sector needs
Creating a great marketable product demands a clear vision, lots of patience, and a well-defined business structure. However,…
