Browsing Tag
Positioning & messaging
31 posts
What is product marketing?
Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers…
Positioning vs narrative design: Let’s get ready to rumble!
Whether you are in college, in your first role in the world of work, or been around the…
How to sell (not just write) great product positioning
This article is based on Dave Prager’s presentation at #GTM23 in San Diego, hosted by our sister community…
5 tips to optimize your website for product visibility and lead generation
Are you constantly racking your brain for the best way to generate leads for your brand? Finding it…
5 strategies for creating memorable messaging
In product marketing, it’s assumed that you’ll be tasked with creating slides, doing competitive intelligence, and conducting a…
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What is product positioning? [Video]
Learn more Enjoyed this video? Then check out our latest reads on all things positioning👇 What is positioning?…
Brand messaging Essential components and best practices
Brand messaging. It’s the one facet that you can get either right, wrong, or somewhere in between. (And,…
How to deliver differentiated value when you’re not there
Since B2B buyers have completed up to 70% of their buyer journey before they reach out to a…
Positioning: Art or science?
Positioning: Art or science? This article is based on Julien Sauvage’s talk at the Product Marketing Summit in…
Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Imagine having the power to transform your product’s messaging from ordinary to extraordinary. Picture yourself crafting messaging that…
