Browsing Tag
Positioning & messaging
48 posts
How Stefan Gladbach, Senior PMM at Pushpay, stopped writing for his boss and started writing for the buyer
Templates and frameworks to pair with this playbook Messaging framework Messaging cheat sheet Positioning and messaging rollout checklist…
Positioning AI products: A step-by-step guide
Most AI product positioning right now is centered around phrases like “AI-powered,” “insights,” “automation,” or “at scale.” We…
AI product positioning framework
Every AI product claims to be intelligent, predictive, and automated. None of that means much to buyers anymore.…
Message testing on a shoestring budget
Let me set the scene. You’re in a meeting preparing for a high-visibility launch. Everyone involved is smart.…
The ‘compete or carve’ framework: How to choose the right positioning strategy before it costs you
One company operated in a crowded global payroll market where buyers already understood the category. The other was…
The false choice between feature-led and outcome-led messaging
What I used to believe For more than a decade, product marketers have repeated the same advice: stop…
Build your brand’s digital twin before AI does it for you
I have some news, and you might not love it. AI is building your brand’s digital twin right…
Pressure-test your messaging template
You’ve crafted a message you’re proud of. It’s polished, it’s thorough – and somehow, it’s still not landing. …
The emotional layer your enterprise messaging is missing
Features don’t close deals, people do. And yet, many of us waste our time talking about exactly that:…
The new PMM stack: How AI fits across research, positioning, and GTM
Most (if not all) PMMs are using AI. But arguably, only a few are actually transforming how they…
