You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast…
The 5 Lean Principles & Techniques: Definitions & How to Use Them
Lean management originated in Japan where it grew out of the Toyota Production System. Today, lean manufacturing is…
How to sell (not just write) great product positioning
This article is based on Dave Prager’s presentation at #GTM23 in San Diego, hosted by our sister community…