Browsing Tag
Customer Marketing
22 posts
Validating customer needs in a world of “shiny objects”
Product marketing is a kaleidoscope of constant change, and it’s easy to get swept up by the latest…
Casual chats won’t cut it: How to plan productive customer interviews with Katharine Hibson
In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine…
Top ten best practices for driving customer demand
This article is based on a presentation by Seema and Shanann at the Customer Marketing Summit. Catch up…
Customer ratings & reviews: 7 Strategies to maximize your business’s influence
Are you tired of shouting from the rooftops about how great your local business is, but still struggling…
Examine the difference between strategic and tactical marketing
In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic…
How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io
In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io.…
5 lessons on growth culture from building a decacorn
This article derives from a podcast on CMO Convo, hosted by Will Whitham, Senior Copywriter at our sister…
5 key strategies to take your customer obsession to the next level
This article derives from a presentation from the Masters of Product Marketing event in October 2022. Catch up…
7 strategies for new customer acquisition in 2023
Before you develop your customer acquisition strategy, there are a couple of things you need to roll out…
The ultimate guide to consumer insights
This article derives from a Q+A at the Product Marketing Summit, Seattle in 2022. For more exclusive content,…
