Browsing Tag
Customer Marketing
34 posts
Why advocacy beats retention as a growth engine for 2026
You’ve probably spent the last year staring at your retention dashboards, obsessing over how to stop users from leaving. But…
4 ways PMMs can drive engagement post-sale
One inalienable truth for SaaS is that regular product active usage is the most revealing signal of having…
Why AI is making your VOC program worse
We’ve got more customer data than ever before – five times more than we had just ten years ago, according…
Lifecycle-driven advocacy template
What is a lifecycle-driven advocacy template? A lifecycle-driven advocacy template is a strategic framework that helps you generate…
How to stay customer-centric in competitive SaaS markets
I still have vivid memories of sitting in my first-year Intro-to-Marketing class, MAR 101, both curious and excited.…
How Grammarly uses lifecycle marketing to fuel sustainable growth
Do you ever feel like you’re constantly begging your customers for a favor – a review, a referral,…
Start generating powerful social proof in four steps
We all want to make the right calls. Whether we’re stumping up for new software at work or…
Customer quote bank template
We all know the feeling: you’re building a pitch deck or landing page, and you need that perfect…
What factors influence consumer behavior?
Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these…
Collecting feedback vs understanding markets
I love data because it’s much easier to interpret data than people. However, data is generally meaningless without…
