How to create effective product positioning + examples
The product marketing role is continually evolving, with practitioners being tasked with a variety of roles and responsibilities.…
What is a perceptual product positioning map?
Product positioning is a strategic exercise we use as product marketers to find a product or service’s place…
Monolithic Apps in Containers: Viable or Not?
Do you think running monolithic applications in containers is a good idea? Share your insights on the benefits…
Top 5 WordPress Security Threats
WordPress is one of the most popular content management systems (CMS) on the internet. It powers over 40%…
The Beginner’s Guide to LinkedIn Marketing & Networking
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform…
So you want to become a product marketing manager?
Within the world of product marketing, there are so many potential avenues to explore. Many product marketing managers…
23 key skills every product marketing manager needs
What is a product marketing manager? Before we delve into the intricacies, let’s take it back a step.…
The five steps of the consumer buying process: explained
Do you ever walk into a store, aimlessly fill up the cart, and spend your hard-earned cash without…
Download the State of Product Marketing Report 2023
Awesome news: The State of Product Marketing Report 2023 has arrived – and it’s bigger and better than…
The State of Go-to-Market Report 2023 has arrived
The State of Go-to-Market Report 2023 is finally here, and it’s jam-packed with unmissable intel. Uncover key facts…