Browsing Tag
Customer & Market Research
28 posts
Flirting with feedback: A product marketing manager’s dilemma
This article is based on a presentation given by Mina Kirollos at the Product Marketing Summit in Sydney.…
How to build a winning API monetization strategy
We all know that APIs power our applications. As API products have transformed into powerful tools for enhancing…
How to drive effective B2C product launches with CRM insights
Investing in a customer relationship management (CRM) system is essential for any business. Not only do such tools…
Six common mistakes that alienate customers – and how to do better
There are endless posts, articles, books, and videos offering advice like: Create value for customers. Don’t ship products…
How to drive more impactful GTM strategies with market and customer insights
Join me as I share my insights on how to drive more impactful go-to-market strategies with market and…
The five steps of the consumer buying process: explained
Do you ever walk into a store, aimlessly fill up the cart, and spend your hard-earned cash without…
How to create a localization strategy for your business
The world is slowly becoming a global village, and businesses centered on growth have their eyes set on…
How is buyer behavior changing?
Having worked across customer success, product management, and now product marketing, I’ve always taken a keen interest in…
State of Market Research Report | Sponsored by Semrush
It’s here, your ultimate resource on how marketing leaders are currently conducting market research. We partnered with our…
Are you more obsessed with your customers or your competitors?
When I first started out as a product marketer, I used to obsess over the competition a lot.…