Browsing Tag
Customer & Market Research
46 posts
B2B market research: How much data is enough?
How many surveys do we need for the data to be statistically significant? This is one of the…
Sentiment matters: Using attribute sentiment scoring to understand product reviews
In today’s digital-first world, customer reviews are not only a source of valuable feedback but also a driving…
The role of use cases in marketing
Product marketing teams work day and night developing and bringing their latest innovations to the market. It’d be…
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How to conduct effective customer interviews [VIDEO]
Learn more Enjoyed this video? Why not check out some related reading 👇 How to conduct effective win-loss…
6 types of market research surveys and how to create one
Continuous improvement is what makes you stand out from other players in your respective industry and helps you…
What is product marketing?
Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers…
Transforming niche products into market leaders: Amitai Richman’s success at K2View
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik spoke with Amitai Richman.…
How to establish a successful beta program
Your team has worked tirelessly to build and refine a new product, and you’re nearing your target launch…
How to conduct a 5C analysis
This article was updated in June, 2024. As a marketing or product professional, there’s one thing you need…
6 ways contact centers can assist with market research
Customer preferences, competitor trends, and evolving needs – these are some market research data points that fuel smart…
