Browsing Tag
Competitive Intelligence
25 posts
4 steps for building a strategic competitive intelligence program
This article is based on Maureen West’s talk at the Product Marketing Summit in Chicago. As a PMA…
Competitive differentiation: How to stand out from the competition
Welcome to the fast-paced world of business, where standing out is the key to success. Ever wondered how…
Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program
This article is based on Justin’s brilliant talk at the Product Marketing Festival in 2021. He’s since taken…
Training your teams to be competitive intelligence rockstars
This article was adapted from Jennifer’s brilliant interview on Into the Fray: The competitive intelligence podcast. Throughout my…
Cracking the competitive code: Level up your competitive analysis
🗓️ Date: Wednesday July 26th ⏰ Time: 8am PDT | 11am EDT / 4pm BST 🧑🏫 Duration: 1…
The best competitive strategy for each stage in the business lifecycle
The first three stages of the business lifecycle go something like this: Startup Growth Maturity From that point…
Steps to mastery: First steps in mastering competitive intelligence
Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you…
5 effective strategies for competitive monitoring
In today’s fast-paced business world, keeping up with your competitors is crucial for success. Whether you’re a small…
Expert of the Month, March 2023 | Alex McDonnell
Congratulations Alex McDonnell, Market & Competitive Intelligence Lead at Airtable, for being awarded Product Marketing Alliance’s title of…
Are you more obsessed with your customers or your competitors?
When I first started out as a product marketer, I used to obsess over the competition a lot.…
