Browsing Tag
Competitive Intelligence
20 posts
The best competitive strategy for each stage in the business lifecycle
The first three stages of the business lifecycle go something like this: Startup Growth Maturity From that point…
Steps to mastery: First steps in mastering competitive intelligence
Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you…
5 effective strategies for competitive monitoring
In today’s fast-paced business world, keeping up with your competitors is crucial for success. Whether you’re a small…
Expert of the Month, March 2023 | Alex McDonnell
Congratulations Alex McDonnell, Market & Competitive Intelligence Lead at Airtable, for being awarded Product Marketing Alliance’s title of…
Are you more obsessed with your customers or your competitors?
When I first started out as a product marketer, I used to obsess over the competition a lot.…
What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs.…
PMA Pulse 2023
Build the ultimate tech stack that doesn’t just help you get the job done but ensures you excel…
What is Competitive Intelligence in Marketing?
Competitive analysis refers to the process of identifying your competitors and analyzing their strategies. The goal is to…
Competitive intelligence tips and tools for 2023
The product marketing sphere is inundated with experts who’ve amassed years of experience in competitive intelligence. Oftentimes, these…
How to turn personas and content intelligence into developer marketing gold
This article derives from a presentation from Product Marketing Trailblazers in December 2021. Watch this presentation, and others,…