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Company News
263 posts
What Should Agencies Do in a Flat-Growth Year?
Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s…
How To Build a Winning Content Plan for Social Media [Template]
A content plan for social media gives your brand a better chance for success in that volatile and…
Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism
Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may…
Why Brand-Building Matters, Even When You Can’t Measure It
If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in…
Did Cannes Lions Awards Just Say Content Beats Advertising?
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather…
Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]
In a polarized world, your brand needs a strategy to decide when to speak up. It starts with…
How To Market Your Marketing To Marketers [New Research]
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the…
Is It OK for Platforms to Train Their AI With Your Content?
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta…
How To Use Technology To Unlock Content and Marketing Potential
Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the…
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost…