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How to Design a Logo [Step-by-Step Guide]
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think…
Social Commerce: What It Is & How to Use It in 2023
Recently, I set an iPhone time limit on my social media use to “45 minutes.” I figured 45…
How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you…
Understand Brand Strength With Moz Pro – Next Level
Learn how to measure and track the concept of “brand” in a way that can help you tell…
AI Risks: Can Artificial Intelligence Affect Your Brand Equity?
Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either…
The NFL’s Latest Marketing Play: Taylor Swift
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the…
Does the Hub and Spoke Content Model Work Anymore?
Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of…
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like…
The Plain-English Guide to Integrated Marketing Communications
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun…
10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO…