To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
Related Posts
How Connected TV Advertising Can Transform Your Marketing Strategy
Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts,…
Does the Hub and Spoke Content Model Work Anymore?
Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of…
Businesses Still Can’t Nail Effective Communication [New Data]
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to…