Launching a product takes a village – or at least a well-aligned team. This template helps you get all your key players on the same page. It gives you a centralized way to outline roles, track goals, and stay on schedule from T-60 all the way through post-launch.
What’s inside the product launch team charter template?
Inside the template, you’ll find:
- A team roster with roles and contacts
- Goal tracking with live progress indicators
- A detailed launch timeline from T-60 to post-launch
- Milestone-specific task lists to keep everyone accountable
Who is it for?
This template is built for product marketers, go-to-market leaders, and anyone involved in cross-functional GTM efforts. If you’ve ever found yourself chasing updates in five different Slack threads or wondering who’s handling what (and when), this one’s for you.
It’s especially useful if you’re:
- Running large or complex launches
- Coordinating recurring launch cycles
- Just tired of herding cats, honestly 🐈
How to use the template
Start by filling in the team overview section – assign departments, roles, and point people. Then, move on to the launch goals section and track your objectives (there’s a handy progress tracker baked in).
Next, plan your timeline. The template breaks down key launch milestones into digestible chunks from 60 days out through post-launch, giving you clear visibility at every stage. Each milestone includes a task list, so teams know what’s expected and when.
Grab your product launch team charter template
