Browsing Tag
Premium
53 posts
How we turned our ICP into a $230M growth engine
What if your ideal customer profile (ICP) did more than sit in a forgotten Google Doc? For many…
Stop creating funnel content. Build for the loop.
You’re creating content. Lots of it. And yet somehow, the pipeline stays sluggish, the sales team ignores half…
Lifecycle-driven advocacy template
What is a lifecycle-driven advocacy template? A lifecycle-driven advocacy template is a strategic framework that helps you generate…
Getting executive buy-in for your win/loss program
Most conversations about win/loss analysis focus on the mechanics of running a good program. That’s useful, but it…
Building your personal brand as a PMM: A practical framework for standing out
A year ago, if someone had asked me to write about personal branding, I would have said no.…
Developer survey template
Understanding what developers need is the foundation of any great developer product or marketing strategy – but getting…
Azure Firewall Premium Without TLS Inspection: That’s $693/Month Wasted
Azure Firewall Premium Without TLS Inspection: That’s $693/Month Wasted Azure Firewall Premium costs $2.496 per hour. Azure Firewall…
How I’m redesigning product marketing for the age of AI
It’s 2021, and I’m staring at my laptop screen with 37 browser tabs open. Each one represents a…
From ‘meh’ to must-have: How PMMs can turn enablement into adoption
How often have you poured your heart into a 40-page sales deck, only to find it gathering digital…
Stop hoping your work will speak for itself – it won’t
Let me share something that might sound familiar. You’re sitting at your desk, having just wrapped up another…
