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49 posts
Building your personal brand as a PMM: A practical framework for standing out
A year ago, if someone had asked me to write about personal branding, I would have said no.…
Developer survey template
Understanding what developers need is the foundation of any great developer product or marketing strategy – but getting…
Azure Firewall Premium Without TLS Inspection: That’s $693/Month Wasted
Azure Firewall Premium Without TLS Inspection: That’s $693/Month Wasted Azure Firewall Premium costs $2.496 per hour. Azure Firewall…
How I’m redesigning product marketing for the age of AI
It’s 2021, and I’m staring at my laptop screen with 37 browser tabs open. Each one represents a…
From ‘meh’ to must-have: How PMMs can turn enablement into adoption
How often have you poured your heart into a 40-page sales deck, only to find it gathering digital…
Stop hoping your work will speak for itself – it won’t
Let me share something that might sound familiar. You’re sitting at your desk, having just wrapped up another…
How Grammarly uses lifecycle marketing to fuel sustainable growth
Do you ever feel like you’re constantly begging your customers for a favor – a review, a referral,…
Launch products 50% faster with this AI workflow
How long does it really take to get a launch campaign across the finish line? While some studies…
The GTM audit: Moving you from the hot seat to the driver’s seat
Raise your hand if you’ve ever been unfairly blamed for a go-to-market (GTM) failure at your company. A…
Go-to-market audit template
If you’ve ever felt like the designated scapegoat for a failed product launch, you know how frustrating the…