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66 posts
How we climbed the AI maturity mountain and proved ROI
There’s a version of the story I’m going to tell that sounds very clean in hindsight: We adopted…
Message testing on a shoestring budget
Let me set the scene. You’re in a meeting preparing for a high-visibility launch. Everyone involved is smart.…
The 10 habits of indispensable PMM leaders
Most product marketers get promoted because they’re excellent executors. Then, overnight, they’re expected to be strategic leaders. The…
Competitive intelligence charter template
Knowing what your competitors are up to is one thing. Knowing how to gather that intelligence ethically, legally,…
Proving PMM impact without perfect metrics
A few months ago, I was in a meeting with my VP and my entire team when our…
Build your brand’s digital twin before AI does it for you
I have some news, and you might not love it. AI is building your brand’s digital twin right…
Claude setup planner
Build a Claude workflow that fits the way you work – from context files to Skills stack to…
Product x PMM: From hand-offs to true partnership
Raise your hand if any of this sounds familiar. “Our target customer is everyone.” “We don’t need marketing…
Why advocacy beats retention as a growth engine for 2026
You’ve probably spent the last year staring at your retention dashboards, obsessing over how to stop users from leaving. But…
Pressure-test your messaging template
You’ve crafted a message you’re proud of. It’s polished, it’s thorough – and somehow, it’s still not landing. …