To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
![why-most-video-content-fails-to-reach-its-full-potential-[new-research]](https://prodsens.live/wp-content/uploads/2023/11/16995-why-most-video-content-fails-to-reach-its-full-potential-new-research-110x110.png)
Related Posts
Your Email Engagement: 10 Ways to Get More People Reading & Clicking
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy…
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In…
Driving Sales with Digital PR: What E-commerce Brands Need to Know
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting…
