This article is based on a presentation from the Product Marketing Trailblazers event, from December 2021. Catch up using our OnDemand service. For more exclusive content, visit your member dashboard.

Hi, everyone! My name is Trevor Pyle, I’m the Director of Product Marketing at Quantum Metric, and I could not be more excited to talk to you about something near and dear to my heart: maintaining the field connection.

I’m going to give you some tactical ways to create amazing relationships with sales. Then I’ll show how you can use those relationships to bolster the product marketing programs that you, your internal stakeholders, and your customers all care about.

Building a great relationship with sales

Now, before we get started, there’s something you should know about me: I’m very opinionated when it comes to barbecue. Great barbecue means cooking low and slow, and that takes time and energy. It’s the same when you’re building a relationship with sales – you have to invest a lot of time and energy.