Browsing Tag
Sales Enablement
34 posts
Kirti Sharma, Director of PMM at Adobe, shares the five-point framework behind her AI-era sales enablement strategy
Templates and frameworks to pair with this playbook Sales enablement maturity model Building a sales enablement tech stack…
How MACC accelerates enterprise procurement in B2B SaaS
Enterprise software deals rarely fail because of product capability. More often, they slow down during procurement. Security reviews,…
From ‘meh’ to must-have: How PMMs can turn enablement into adoption
How often have you poured your heart into a 40-page sales deck, only to find it gathering digital…
Operating lean: How we built sales enablement that turns reps into experts
There is a version of sales enablement that looks impressive on paper, complete with a polished platform, structured…
Sales Enablement for PMMs Summit Online | OnDemand, February 2026
Catch up with all sessions from Sales Enablement for PMMs Summit Online and hear from speakers at Adobe,…
Product launch sales readiness checklist
A successful product launch depends on more than a strong go-to-market strategy – it requires a sales team…
The long and the short of it: Writing white papers with impact
Oh God, here it comes. A product manager sidles over to your desk (or, perhaps more accurately, into…
How five PMMs rebuilt sales enablement with agentic AI
About a year ago, I was standing in front of my product marketing team at AppDirect, making what…
Content-driven GTM: How to craft messaging that closes deals
What if the key to closing more deals isn’t just about having a great sales team, but about…
How Aircall aligns PMM and sales enablement for revenue impact
Let us paint you a picture that might feel a little too familiar. You’ve just launched an amazing…
