Browsing Tag
Sales Enablement
28 posts
The long and the short of it: Writing white papers with impact
Oh God, here it comes. A product manager sidles over to your desk (or, perhaps more accurately, into…
How five PMMs rebuilt sales enablement with agentic AI
About a year ago, I was standing in front of my product marketing team at AppDirect, making what…
Content-driven GTM: How to craft messaging that closes deals
What if the key to closing more deals isn’t just about having a great sales team, but about…
How Aircall aligns PMM and sales enablement for revenue impact
Let us paint you a picture that might feel a little too familiar. You’ve just launched an amazing…
![how-to-create-winning-sales-battlecards-[+-examples]](https://prodsens.live/wp-content/uploads/2025/07/37455-how-to-create-winning-sales-battlecards-examples-380x250.png)
How to create winning sales battlecards [+ examples]
Sales enablement assets help sales teams close more deals. This can involve enrolling your team members in training…
PMM’s relationship with sales enablement and RevOps
Strong teams don’t work in silos. This framework is designed to help you build alignment between product marketing,…
The role of non-technical product marketers in enabling sales teams
Let’s get one thing out of the way: I’m not an engineer. I don’t write Python in my…
![overcoming-the-challenges-of-creating-sales-collateral-with-hannah-pickering-[video]](https://prodsens.live/wp-content/uploads/2024/11/29233-overcoming-the-challenges-of-creating-sales-collateral-with-hannah-pickering-video-380x250.png)
What are the most effective sales enablement assets?
Sales enablement has become an increasingly critical function for modern businesses. According to the State of Product Marketing…
Sales confidence: 6 steps to measure and improve it
This article is based on a presentation given by Aleksandra Mitroshkina at #GTM24 Online, hosted by our sister…
