Browsing Tag
pricing
28 posts
![why-most-pricing-fails-–-and-how-to-fix-it-[video]](https://prodsens.live/wp-content/uploads/2025/05/34930-why-most-pricing-fails-and-how-to-fix-it-video-380x250.png)
What if pricing was your best feature?
Discover why pricing is the most underrated product feature. Learn how strategic pricing can drive growth, enhance UX,…
Finding the freemium threshold: Driving growth without undermining value
Freemium can be a powerful acquisition strategy when it’s done right, but it’s a delicate balancing act. If…
YouTube expands subscription strategy with Premium Lite pilot
Global media platform YouTube has expanded its user subscription service with a new Premium Lite pilot, now available…
SaaS pricing debunked: Trends, challenges, and how to price in 2025
For years, the go-to pricing advice for B2B SaaS was simple: “Raise your prices”. And it wasn’t bad…
5 fundamental truths for GTM and monetization alignment
This article is based on Bryan Dsouza’s insightful talk at the Boston Product Marketing Summit. As a PMA…
The price is right: How advertised reference prices influence pricing negotiations
Pricing isn’t just a number. It’s a carefully crafted perception, a subtle cue, and sometimes even a psychological…
Maximize your product’s value with customer-first pricing
This article is based on Jameelah Calhoun’s talk at the Product Marketing Summit in New York. As a…
Cost-plus pricing: How and when to do it
The cost-plus pricing model involves determining the selling price by adding a fixed profit percentage to the total…
How to price your subscription product: insights and examples
This article outlines a few common strategies and models for setting pricing and shares practical tips and real-world…
