Claude Cowork: A practical guide for product marketers [Claude series 2 of 6]
In part 1 of this series, I mapped the full Claude ecosystem – Chat, Projects, Cowork, Skills, Connectors,…
Mastering Claude for product marketing [Claude series 1 of 6]
Claude isn’t a chatbot anymore. It’s an ecosystem – and it’s evolving fast. Most of us started the…
One story, many chapters: Shaping consistent narrative through a rapid launch schedule
Marissa Bannigan from IBM Apptio presents a comprehensive framework for product marketers to create coherent organizational narratives in…
From ‘meh’ to must-have: How PMMs can turn enablement into adoption
A product marketing leader from security products manufacturer Dora Macaba shares her journey of transforming sales enablement within…
The PMM glow-up: Redefining what to own and how to drive impact
This presentation explores how product marketers can evolve from being seen as order-takers to becoming strategic leaders within…
Lights, camera, LinkedIn: Building a personal brand beyond your job title
A product marketing professional presents a comprehensive framework for building personal brands within the product marketing field. The…
Panel | Rethinking sales enablement: How product marketing assets are evolving in an AI-first world
This panel discussion explores the evolution of sales enablement from traditional asset distribution to buyer-focused strategies. Three product…
Panel | Always busy, rarely bold: How PMMs make time for innovation
This panel discussion features three product marketing professionals discussing innovation within existing business structures and how to drive…
Cracking the code: Unlocking critical insights through win-loss analysis
Jonathan from Close presents a comprehensive framework for implementing win loss analysis programs, drawing parallels to Pixar’s brain…
Work smarter, not harder: Five AI secrets for PMMs
Michelle, a passionate product marketing professional, shares her journey of discovering and implementing AI tools to streamline product…