How I Built an MCP Server So Claude Can Create QR Codes From Chat
I launched a SaaS product called QRflows — a dynamic QR code platform. Two months in, I decided…
Solana Transactions Are Not What I Expected (Coming From EVM)
I’ve been building on EVM chains for a while Base, Ethereum, the usual. I thought picking up Solana…
The Claude product marketing decision framework [Series 6 of 6]
In part 1, I drew the map. Chat, Cowork, Code, Design, Skills, Connectors – multiple distinct layers, each doing…
Claude Design for product marketing [Bonus article]
Claude Design launched last month. So, I’ve had to squeeze in another edition to this series. 😉 It’s a…
Claude Code for product marketing [Series 5 of 6]
Win/loss dashboards. Landing page prototypes. Competitive monitoring that runs itself. A searchable objection library for sales. All things…
The Claude Marketplace for product marketing [Series 4 of 6]
In Parts 1-3, we covered the ecosystem, Cowork, and Skills. By now, you’ve got the working environment. You’ve got Skills that…
How to use Claude Skills for product marketing [Claude series 3 of 6]
In part 1, I described Skills as “reusable playbooks – like training a team member once, then they execute…
Claude Cowork: A practical guide for product marketers [Claude series 2 of 6]
In part 1 of this series, I mapped the full Claude ecosystem – Chat, Projects, Cowork, Skills, Connectors,…
Mastering Claude for product marketing [Claude series 1 of 6]
Claude isn’t a chatbot anymore. It’s an ecosystem – and it’s evolving fast. Most of us started the…
One story, many chapters: Shaping consistent narrative through a rapid launch schedule
Marissa Bannigan from IBM Apptio presents a comprehensive framework for product marketers to create coherent organizational narratives in…