Browsing Tag
Personas
13 posts
From target to action: How target audience, ICP, and personas guide product marketing strategies
Many companies pour time and money into initiatives, features, campaigns, and growth programs – only to see little…
Charting the C-suite: Selling to CIOs vs. CTOs
It’s no secret anymore: product marketing is not a one-size-fits-all discipline. Nowhere is that more evident than when…
Making your ICP real for teams across the business
Product marketers always aim to focus on the voice of customers. Customer-centricity is at the heart of every…
B2B persona questions template
Our B2B persona questions template contains a series of inquiries designed to help you understand the characteristics, needs,…
B2B buyer persona template
Crafting detailed, accurate, and insightful buyer personas is essential for understanding your audience and driving successful product marketing…
What is a brand persona? Examples inside
While user and buyer personas outline hypothetical people who would be interacting with your company and products, a…
How to get buy-in from key stakeholders by bringing personas to life
This article was adapted from Igor’s brilliant talk at Product Marketing MisUnderstood. PMA members can watch the complete…
How is buyer behavior changing?
Having worked across customer success, product management, and now product marketing, I’ve always taken a keen interest in…
How many personas is a crowd?
Product marketers know that personas are a powerful tool to bring your target buyer to life, make what…
Personas and segmentation in product marketing – Are they overrated?
This article originates from a presentation at the Product Marketing Summit in San Francisco, 2022. Catch up on…
