The limits of horizontal PMM playbooks in vertical markets
There’s a specific kind of frustration that nobody talks about openly in PMM circles. It’s not the frustration…
Stop trying to choose between generalist and specialist
1. When the label doesn’t fit the work When I joined TOTVS, no one sat me down and…
Building “Captain Cool”
Building “Captain Cool”: A Multi-Agent IPL Strategist Powered by Google Gemini in 3 Hours Cricket is a captain’s…
Why I replaced “think freely” with structured blackboarding in my agent loops
A developer named GrahamTheDev left a comment on my build log that I’m still processing. He described a…
The Liskov Substitution Principle, A Model for Parenting
Maybe it’s just me, but most software principles sound abstract until you realize they already exist in real…
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are…
Regulation as a strategy: How PMMs can turn compliance into a competitive edge
Brazil is currently in the midst of one of the largest fiscal changes in decades. The tax reform…
The Caching Pyramid: A Sculptor’s Guide to Performance
You stand before a block of raw marble. This is your application—powerful, full of potential, but rough and…
From target to action: How target audience, ICP, and personas guide product marketing strategies
Many companies pour time and money into initiatives, features, campaigns, and growth programs – only to see little…
Mastering product-led, sales-led, and marketing-led strategies: The definitive guide
As the market becomes increasingly dynamic and competitive, businesses are on the lookout for better ways to grow…