Browsing Tag
Metrics & OKRs
35 posts
Why metrics are your strategic advantage
Product marketers are increasingly expected to prove their value not just through creativity and communication, but through data…
The 8 metrics that tell us how product marketing is being measured in 2024
TL;DR: The top eight types of metrics product marketers mostly track in their companies are: customer acquisition, customer…
The product marketing paradox: KPIs vs. budget
Success is often measured by tangible results and clear metrics. Yet, a striking paradox has emerged in the…
The Product Marketing Metrics eBook
The Product Marketing Metrics eBook The stark reality is this: without the right metrics, you’re navigating in the…
A guide to measuring product marketing success
From its inception, the concept of “marketing” (driving awareness to a product or service), has toed the line…
4 sources of data that product marketers shouldn’t overlook
Understanding customers is at the core of what product marketers (PMMs) do. It’s foundational to their work in…
5 ways product marketers can break data silos
Product marketers require various types of data to comprehend the market, customer needs, and the effectiveness of their…
99 ways social media data can help you deliver your best
This article is based on Colin Day’s brilliant presentation at Product Marketing Off-Piste. Check out the complete recording…
12 essential product adoption metrics to track in 2024
Let’s face it – getting users to sign up for your product takes real work. Achieving product success…
Merely tactical to deliberately strategic
This article is based on a presentation given by Jim Payne at the Product Marketing Summit in Denver.…
