Browsing Tag
Metrics & OKRs
21 posts
Bolster the value of product marketing by leaning into these key insights
Today, product marketers face immense pressure to meet higher-than-ever expectations with fewer resources and significantly reduced budgets—and their…
Propelling growth: Leveraging product marketing as a strategic function to achieve target OKRs
This article is based on Devon and Erica’s discussion at the Product Marketing Summit in Denver, 2023. Product…
Total addressable market: Why it’s important, and how to calculate it
As a Product Marketing Manager dedicated to bringing innovative healthcare software products to market, I recognize the significance…
Product launch metrics you and your team can’t ignore
Interested in connecting with Meenal? Feel free to reach out to her via LinkedIn – she’d be thrilled…
What are OKRs in product marketing?
The OKR framework was first developed in the 1970s by Intel president Andy Grove, when he came up…
Data-driven storytelling that actually resonates
This article was taken from a presentation for the Product Marketing Summit, San Francisco 2019 when Eugenia was…
Expert advice for inspiring an underachieving product marketing team (and why it happens)
The reality of working with a team is that sometimes, despite everyone’s best efforts, product marketing goals may…
State of Product Marketing Metrics 2023 survey
We’re digging deep into uncharted territory with an enthralling, upcoming report: State of Product Marketing Metrics 2023 is…
Qualitative vs quantitative research
Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even…
Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media
It’s the final Product Marketing Insider episode of 2022, and we’ve got an awesome episode as we prepare…