Browsing Tag
Customer & Market Research
46 posts
How to drive effective B2C product launches with CRM insights
Investing in a customer relationship management (CRM) system is essential for any business. Not only do such tools…
Six common mistakes that alienate customers – and how to do better
There are endless posts, articles, books, and videos offering advice like: Create value for customers. Don’t ship products…
How to drive more impactful GTM strategies with market and customer insights
Join me as I share my insights on how to drive more impactful go-to-market strategies with market and…
The five steps of the consumer buying process: explained
Do you ever walk into a store, aimlessly fill up the cart, and spend your hard-earned cash without…
How to create a localization strategy for your business
The world is slowly becoming a global village, and businesses centered on growth have their eyes set on…
How is buyer behavior changing?
Having worked across customer success, product management, and now product marketing, I’ve always taken a keen interest in…
State of Market Research Report | Sponsored by Semrush
It’s here, your ultimate resource on how marketing leaders are currently conducting market research. We partnered with our…
Are you more obsessed with your customers or your competitors?
When I first started out as a product marketer, I used to obsess over the competition a lot.…
What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs.…
PMA Pulse 2023
Build the ultimate tech stack that doesn’t just help you get the job done but ensures you excel…