Browsing Tag
Competitive Intelligence
23 posts
How we boosted win rates from 16% to 45% and drove $1.2M in revenue in 90 days
Over the past year at Affinity, we faced a growing challenge: a rising competitor began aggressively targeting both…
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
What is product marketing?
Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers…
Competitor comparison chart (template)
What is a competitor comparison chart? A competitor comparison chart (or competitive intel checklist) is a useful tool…
How to conduct a 5C analysis
This article was updated in June, 2024. As a marketing or product professional, there’s one thing you need…
How to compete in a hyperactive market with Reggie Waterman
In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador…
How CloudBees’ PMM built a competitive intelligence ecosystem from scratch with Bryan Elanko
In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence…
Navigating competitive waters: Strategies for product marketers
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik interviews guest Talya Heller,…
4 steps for building a strategic competitive intelligence program
This article is based on Maureen West’s talk at the Product Marketing Summit in Chicago. As a PMA…
Competitive differentiation: How to stand out from the competition
Welcome to the fast-paced world of business, where standing out is the key to success. Ever wondered how…
