Browsing Tag
Competitive Intelligence
25 posts
VRIO analysis framework
If you’re looking to identify what makes your company truly stand out, the VRIO analysis framework is your…
4 plays for competitive intelligence automation
Ever since general-purpose AI tools like ChatGPT and Gemini arrived, Competitive Intelligence (CI) was expected to become faster…
How we boosted win rates from 16% to 45% and drove $1.2M in revenue in 90 days
Over the past year at Affinity, we faced a growing challenge: a rising competitor began aggressively targeting both…
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
What is product marketing?
Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers…
Competitor comparison chart (template)
What is a competitor comparison chart? A competitor comparison chart (or competitive intel checklist) is a useful tool…
How to conduct a 5C analysis
This article was updated in June, 2024. As a marketing or product professional, there’s one thing you need…
How to compete in a hyperactive market with Reggie Waterman
In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador…
How CloudBees’ PMM built a competitive intelligence ecosystem from scratch with Bryan Elanko
In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence…
Navigating competitive waters: Strategies for product marketers
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik interviews guest Talya Heller,…