Browsing Tag
Competitive Intelligence
20 posts
Competitor comparison chart (template)
What is a competitor comparison chart? A competitor comparison chart (or competitive intel checklist) is a useful tool…
How to conduct a 5C analysis
This article was updated in June, 2024. As a marketing or product professional, there’s one thing you need…
How to compete in a hyperactive market with Reggie Waterman
In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador…
How CloudBees’ PMM built a competitive intelligence ecosystem from scratch with Bryan Elanko
In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence…
Navigating competitive waters: Strategies for product marketers
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik interviews guest Talya Heller,…
4 steps for building a strategic competitive intelligence program
This article is based on Maureen West’s talk at the Product Marketing Summit in Chicago. As a PMA…
Competitive differentiation: How to stand out from the competition
Welcome to the fast-paced world of business, where standing out is the key to success. Ever wondered how…
Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program
This article is based on Justin’s brilliant talk at the Product Marketing Festival in 2021. He’s since taken…
Training your teams to be competitive intelligence rockstars
This article was adapted from Jennifer’s brilliant interview on Into the Fray: The competitive intelligence podcast. Throughout my…
Cracking the competitive code: Level up your competitive analysis
🗓️ Date: Wednesday July 26th ⏰ Time: 8am PDT | 11am EDT / 4pm BST 🧑🏫 Duration: 1…
