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263 posts
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a…
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a…
How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then…
![why-ai-in-demand-generation-is-no-knight-in-shining-armor-[new-research]](https://prodsens.live/wp-content/uploads/2024/09/27698-why-ai-in-demand-generation-is-no-knight-in-shining-armor-new-research-380x250.jpg)
Why AI in Demand Generation Is No Knight In Shining Armor [New Research]
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend…
MAICON Highlights: Determining the Role of AI in Marketing
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to…
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
Want to get more from your content and only spend a little (or nothing at all)? Consider these…
3 Sound Ideas for Building Audio Into Your Content Strategy
Your audience is almost always distracted. But when they gather around to listen, they engage with you in…
Which Matters More: The Story or the Storyteller?
Your brand’s stories create value and trust for audiences and customers. But if no one believes in your…
Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks.…
Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a…